Insights & Industry Updates
Data analytics provides the key to sales and marketing succes
Big data is redefining big business. But to take full advantage of your data, you must create a strong foundation for analytics. Data analytics is not a plug-and-play technology. To build an organization that is truly driven by analytics, you need to lay down some important building blocks to obtain a greater understanding of your customers.
Big Data Analytics Adoption in Small and Medium Enterprises (SMEs)
Data is a highly valued asset in today’s connected world and is growing in volume like never before. Enterprises across the spectrum, from multinationals to small and medium enterprises (SMEs), are exploring avenues to harness and exploit data.